Google is increasingly integrating AI technologies into its crawling and indexing processes to better understand and organise web content. AI helps Google interpret complex page structures, identify content relevance, and prioritise pages for indexing more effectively. Website owners should focus on clear site architecture and well-structured content to ensure AI-driven algorithms can accurately assess and rank their pages. This approach improves the chances of content being discovered and correctly indexed, ultimately enhancing visibility in search results. [Google]