We've rewritten The Rules of SEO To Be Open To Everyone. Helping hundreds of Brands & Businesses Find Their Way On Google. With packages starting from £50 a month. (That's Not A Typo.)

This Year Demanded A Fresh Approach To SEO.
So We Created It.

We call it Smart SEO.

First things first, what is SEO? + -

"SEO" stands for "search engine optimisation", and it's the process of fine-tuning your website and online presence so you show up more on Google when potential customers search for your products and services. When done right, SEO can account for at least 40% of all your online business.

What is Searchlight London? + -

Searchlight London is a search marketing agency based in London, UK. We were founded in 2015 by Dillan Gandhi, and previously operated as Dillan Gandhi Media. Our focus today is unlocking the potential of all our clients through advanced search engine optimisation (SEO) techniques, that boost client visibility, attract organic customers, and generate more ROI.

The Way We Work + -

We believe in being an optimised operation ourselves, so we avoid being bloated and inefficient.


Searchlight London is headed up by a core team (called the Lighthouse) that manage all projects in-house, and have direct access to a huge network of search marketing, digital marketing, design and social media experts from across the UK.


This network has been cultivated by our team's 20+ years of combined industry experience, and allows us to bring on experience and quality to our projects you would not other otherwise be able to have.

What makes us different + -

We approach each and every project and client as if they were our own business. We refuse to output work we don't agree with. There is no compromise.


We don't follow any templates. We take extra time to research and engineer each of our proposals and strategies, ensuring they are sound and at the bleeding edge of SEO, and delivering the maximum value to our clients.


We also understand the wider marketing and business landscapes. Digital marketing is a collaboration, not a competition, and we do our best to help our clients and their partners at all times.

Our Process Is Simple + -

1. We do the research


We get to know you, your business, what you think your business needs, what your business actually needs, what your competition are up to, and what exactly we can do with your SEO to give you the edge. We put it all in a proposal for you to review. We encourage you to compare it to other agencies. That’s how confident we are in what we offer our clients.


2. We do the work


For all of our clients, we follow the same guiding principle: if we owned this brand or business, what would we be doing? We follow a precise strategy that is thought out. We’re not interested in upselling more SEO just for the sake of it. Every hour spent on a client is an hour Dillan would spend out of his own pocket. That’s why our clients trust us to just get on with it.


3. You see and feel the results


Our work speaks for itself. We benchmark everything. We track everything. And you have access to everything. There’s no airy-fairy-ness to our SEO work. You will see your SEO growth in real-time. You will see an improvement in your online sales. And because you’ll be happy with the results, you will want to continue working with us. Everyone wins.

Is SEO actually worth it? + -

Yes. If your website isn't generating enough organic non-paid business for your company to survive without any other forms of marketing, you need SEO.

What is Smart SEO? + -

We're a network of digital marketing pros, led by our core lighthouse team.

We invite you to get to know the real us by stalking our socials.


With over 12 years of industry experience and numerous more awards and recognitions, Dillan is widely considered one of the most seasoned professionals in the search marketing game outside of Google itself. Dillan leads Searchlight London's Lighthouse team, focused on engineering the R.O.I.-driving strategies that our clients come for. [LinkedIn]


JP has been part of Searchlight London since 2017. He is focused on co-ordinating the on-page and off-page SEO of our projects, maximising the visibility of the content we creature and curate for our clients. [LinkedIn]


Bhavisha joined Searchlight London in 2019. Her focus is on enhancing the relationships between our Lighthouse, our network and our clients. Bhavisha previously worked as a financial administrator.


Dr. Gandhi joined Searchlight London in 2020 as lead advisor for healthcare sector clients. She practises Medicine at Epsom and St Helier University Hospitals. [LinkedIn]

Don't Be Shy. Say Hello.


As the leading SEO agency in North London, we’ve worked on some exciting projects. See a handful in action below. Some are full blown SEO campaigns. Others are smaller jobs. They include businesses just like yours. They include industries wildly different from each other. They also include other marketing agencies, where we provide white-label services. (And yes, these links are all helping everyone’s off-page SEO too. We’re cool like that.)

+ over 100 more we can’t talk about!

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