Use Semrush’s Keyword Overview tool to monitor the popularity trend of keywords relevant to your business. By entering a keyword and selecting your target location, you can view the trend section which displays the keyword’s search volume changes over the past 12 months. This insight allows you to identify seasonal fluctuations and emerging interest patterns, helping you to time your content creation and optimisation efforts more effectively. Regularly tracking these trends ensures your SEO strategy aligns with current user behaviour and demand. [Semrush]