Daily Tip
Monitor Social Content Performance Directly in Google Search Console
Google Search Console now offers dedicated reports to track how your social media content performs in Google Search and Discover.
Set up platform properties in Google Search Console to gain direct insights into how your social media content from Instagram, TikTok, X, and YouTube performs in Google Search and Discover. This feature provides three key reports: Performance, Insights, and Achievements. Use the Performance report to track clicks, impressions, CTR, and average position filtered by content type such as video or image. The Insights report highlights traffic trends and top-performing posts, helping you understand how users find your content via Google. Achievements track milestones like total clicks over time. Verifying your social accounts in Search Console is essential to start collecting this data, which can take up to 48 hours to appear. This approach enables you to treat social content as rankable search assets rather than just engagement tools, allowing optimisation with search intent in mind. [Semrush]