Daily Tip
Benchmark Your Advertising Budget Using Competitor Spend Data
Use competitor ad spending benchmarks to allocate your budget more effectively and plan campaigns with confidence.
Analysing competitor ad spending data can provide a reliable benchmark for your own advertising budget. By understanding how much your competitors invest monthly or seasonally, you can allocate your budget more strategically rather than guessing. For example, the retail sector’s significant seasonal spend spikes around Black Friday highlight when to increase your ad budget for maximum impact. Additionally, knowing which platforms competitors prioritise—such as mobile for retail or desktop for SaaS—helps target your spend where it’s most effective. Tools like AdClarity integrated with Semrush allow you to explore these competitor trends in detail, enabling data-driven budget planning and campaign optimisation. [Semrush]