Daily Tip
How to Use Competitor Keyword Gaps to Find Niche Opportunities
Discover niche keywords your competitors rank for but you don’t by analysing keyword gaps to expand your content strategy effectively.
Conduct a competitor keyword gap analysis to identify niche keywords that your direct competitors rank for but your site does not. Start by listing competitors who target a similar audience and use tools like Semrush’s Keyword Gap to compare your domain against theirs. Filter the results to focus on keywords with low to moderate difficulty and reasonable search volume, which are more likely to be niche opportunities. Prioritise keywords that competitors rank for in top positions but you have yet to target. These untapped keywords can guide your content creation and help you capture highly relevant, less competitive search traffic, improving your chances of ranking and attracting qualified visitors. [Semrush]