Daily Tip

How to Use the Ugc Link Attribute to Manage User-Generated Links

Adding the rel="ugc" attribute to user-generated links helps Google identify them and protects your site from SEO risks associated with unvetted content.

If your website allows visitors to post content such as comments or reviews containing links, it is important to add the rel="ugc" attribute to those links. This HTML attribute signals to Google that the link is user-generated, meaning you do not vouch for the linked page. Using rel="ugc" helps prevent your site from passing SEO authority to potentially low-quality or spammy sites, which could harm your search rankings. Many content management systems and plugins, especially on WordPress, can automate adding this attribute to user-submitted links. Regularly audit your site’s outbound links to ensure user-generated links are correctly tagged, maintaining a clean and trustworthy backlink profile. [Semrush]

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