Daily Tip
Improve SEO Visibility by Targeting Keywords Ranked Just Outside the Top Spot
Boost your SEO visibility by focusing on improving keyword rankings in positions two to twelve for greater organic search impact.
Focusing on keyword rankings that fall within positions 2 to 12 can significantly increase your SEO visibility. These rankings are close enough to the top spot that even a one-position improvement can lead to a substantial increase in visibility and click-through rates. To maximise gains, identify pages that rank for multiple keywords within this range and optimise them collectively rather than targeting individual keywords. Strategies include enhancing content quality to make it more helpful and user-friendly, building relevant backlinks, increasing internal links with keyword-rich anchor text, and refining on-page SEO by strategically incorporating target keywords. Using tools like Semrush’s Position Tracking can help you monitor these rankings by page and prioritise optimisation efforts based on commercial importance and search volume. [Semrush]