During your social media audit, verify that key branding elements such as profile pictures, cover images, bios, usernames, and links are consistent across all platforms. Consistency in these elements helps establish a clear and recognisable brand identity, which encourages familiarity and builds emotional connections with your audience. Record any discrepancies found and update them to maintain a uniform brand presence. This practice supports long-term customer relationships and enhances brand trust. [Semrush]