When targeting users outside of China, it is crucial to optimise your website with regional considerations in mind. This includes ensuring your content is accessible and relevant to international audiences, using appropriate language localisation, and complying with local search engine guidelines. Additionally, consider the technical aspects such as server location and loading speed in target regions to improve user experience and search rankings. Google’s upcoming Search Central Live event in Shanghai highlights the importance of these strategies for sites aiming beyond the Chinese market. [Google]